PALO ALTO, Calif. – July 31, 2006 – Danni, the popular men’s entertainment company, and AdultFriendFinder, the leading intimate personals site, have launched a new co-branded web community, DanniPersonals.com, that will allow site visitors to engage in erotic chats, search for sexual encounters and view hundreds of exhibitionist members’ webcams. Membership to the site is free.

The new site will benefit from the marketing power of top website Danni.com, which will promote DanniPersonals.com to its huge membership via banner links. In addition, Danni will deploy exit pop-ups on its subscription sites and use its extensive database to create awareness through their daily mailers.

AdultFriendFinder, with more than 30 million active members, will also cross-promote Danni.com, according to Legendary Lars, Vice President of Marketing of parent company FriendFinder, Inc. “Danni is at the top of its game with successful marketing to the adult community, so we are delighted to be associated with this fine company,” he said.

Danni’s Vice President of Operations, Layne Thrasher, stated that “The reputation of Lars and AdultFriendFinder in general is indeed legendary, and we are proud to partner with them offering our base another exciting new product. Dating sites have gone from the outskirts of societal norms to becoming household names and we feel we can continue to capitalize on this exciting market with a great partner.”

About Danni:
Danni is one of the world’s most popular men’s entertainment media companies. Danni includes subscription web sites (danni.com, mishaonline.com, ericacampbell.com, girlnextdoor.com and crystalklein.com), which feature streaming video, photographs, live events, and online stores and auctions. The company also produces adult films, which are sold at major retail stores, and licenses consumer products through a variety of distribution channels.

About FriendFinder:
FriendFinder.com is a division of Palo Alto-based Various, Inc., and is the world's largest operator of dating and social networking websites. With a staff of more than 200, Various, Inc. manages more than 20 multicultural and multilingual personals sites, for which over 130 million members have registered, with over 140,000 new sign-ups daily. The FriendFinder network includes Passion.com and AdultFriendFinder for more intimate social networking. Privately-held Various, Inc. is distinguished by its marketing leadership, technological innovation and financial strength. It is the trend-setter in the online personals sector, using its core expertise to drive both its owned and operated sites and dozens of popular co-branded partner sites. For more information visit www.friendfinderinc.com.