Provides Industry Unique Marketing Opportunities that Leverage the Huge FriendFinder Network of 86 Million Members

PALO ALTO, CA - January 3, 2005 -‒ Adult FriendFinder, Inc., the world's largest adult personals website, today announced an aggressive and innovative marketing partnership program. Offering a number of unique marketing opportunities, Adult FriendFinder can now allow select partners to buildtailored marketing programs that leverages not only Adult FriendFinder but other websites with the FriendFinder network of over 86 million members.

"Our network evolved organically, with new vertical community-oriented sites spinning off by demand from our users. This has created powerful ‘grass- roots'brand loyalty that other marketers can leverage," said Andrew Conru, CEO and founder of the FriendFinder Network. "By expanding our brand into new markets and new products, we can diversify our strengths through partnerships with highly-qualified first-class companies that provide synergistic offerings."

Adult FriendFinder partners will benefit from the company's ability to promote eligible products and services to an enormous, targeted and devoted membership database, saving on high marketing costs that exist in today's industry. At the same time, Adult FriendFinder users will enjoy partnership benefits including exclusive offers, unique content and value-priced products as a result of these relationships.

FriendFinder's marketing services include:

> Co-branded websites: turnkey dating and personals websites based on some of FriendFinder's most popular online destinations including Adult FriendFinder, ALT.com, OutPersonals, Passion.com, LesbianPersonals, and others.

> Private label websites: customized turnkey dating and personals websites designed for major brand partners offering large-scale distribution that leverages their own brand and the power of Adult FriendFinder's membership database

> Brand licensing: allows selected vendors and content producers to leverage the Adult FriendFinder and ALT.com brands as well as the large FriendFinder membership database

> Lead generation: integrated marketing programs within the FriendFinder network that allows users to opt in to a wide range of additional offers and services.

> Co-registration: allows partners to capture new and renewing registration information from a selection of the 20-plus FriendFinder web sites.

Online dating and personals industry has taken the lead in online consumer spending as illustrated by Nielsen/NetRatings which estimates 21 million Americans visited online dating/personals sites in December 2003 representing more than 25 percent of all singles in the U.S. In fact, in 2003, consumers spent $313 million on U.S.-based dating Web sites alone, according to Jupiter Communications. Jupiter forecasts that will double to $642 million by 2008, underlining the fact that the online dating and personals industry brings in more revenue than any other category of legitimate paid Web content -- more than digital music or business and investing advice.

With over 86 million registered users, FriendFinder is clearly the largest and most successful online dating and personals network. The FriendFinder network of sites draws more unique visitors than any other individual competitor in the marketplace, numbering over 20 million each month. While other online personals sites focus on sheer quantity of possible matches, FriendFinder has narrowed the search by building online communities specifically focused on cultural, age, sexual preference or religious interests, improving the rate of successful and satisfying relationships found online.

The FriendFinder network spans the widest possible range of lifestyle choices and special interests - from Jewish FriendFinder for the Jewish community and Senior FriendFinder for adults over the age of 40 to sites oriented to gay and casual dating lifestyles, such as OutPersonals and Passion.com. Other FriendFinder websites are tailored to specific groups and languages, including Asia FriendFinder (for the worldwide Asian community), and Amigos (a Latin dating site in English, Spanish and Portuguese). The FriendFinder online dating network includes:
* Flagship Site - FriendFinder
* Demographic - Senior FriendFinder, YoungAtHeart
* Religious - BigChurch, Jewish FriendFinder
* Multicultural - Asia FriendFinder, Indian FriendFinder, Amigos, German FriendFinder, French FriendFinder, Korean FriendFinder, Filipino FriendFinder
* Casual Dating - Adult FriendFinder, Passion, Alt, OutPersonals, LesbianPersonals
* Other - GradFinder, ShareRent, Dine and FriendPages.

With relationship building as its proven core competency, FriendFinder invests significant resources and skills to co-brand partner channels successfully, delivering additional revenue to partners by capitalizing on FriendFinder's proven expertise in converting traffic to subscriptions. FriendFinder was one of the first dating services on the Internet and has continued to lead the highly competitive online dating and personals category by enabling people to confidentially and anonymously meet friends with similar interests and lifestyles in a variety of dedicated virtual communities. Founded in 1996, privately owned, consistently profitable and growing for 28 quarters, FriendFinder California Inc. employs over 150.

About FriendFinder Inc.
Headquartered in Palo Alto, CA, FriendFinder California Inc. is the largest global operator of dating and social networking Web sites with a growing network of 20 multicultural and multilingual dating and relationship sites. With over 89 million registered members since its inception in 1996 and over 15 million active members, FriendFinder California Inc. enables members to privately and anonymously meet people with similar interests in a safe, exciting environment.